The VMA Worldwide Process.

We approach destination branding with a nine phase, step-by-step process that is both logical and efficient. This process has proven to be quite successful. And unlike some other agencies, we actually do the work.

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1. Total Immersion Model.
2. Drop Formula.
3. Research.
4. Strategic Positioning.
5. Tagline.
6. Identity.
7. Master Launch Plan.
8. Supervision.
9. Evaluation.

 

At least one VMA Worldwide principal resides in country and within the client offices for the duration of the project’s planning phase and initial launch. Our name cards use the project name.