The VMA Worldwide Process.

We approach destination branding with a nine phase, step-by-step process that is both logical and efficient. This process has proven to be quite successful. And unlike some other agencies, we actually do the work.

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1. Total Immersion Model.
2. Drop Formula.
3. Research.
4. Strategic Positioning.
5. Tagline.
6. Identity.
7. Master Launch Plan.
8. Supervision.
9. Evaluation.

 

This step is taking two to three sentences to describe the unique, long-term competitive advantage(s) of the country or destination.