VMA Worldwide - Destination Branding
Firefly Building
123 Webster Street
Studio 1B
Dayton, OH
45402-1323
U.S.A.
937 223 7500

info@vmai.com

The VMA Worldwide Process.

We approach destination branding with a nine phase, step-by-step process that is both logical and efficient. This process has proven to be quite successful. And unlike some other agencies, we actually do the work.

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  1. Total Immersion Model.
  2. Drop Formula.
  3. Research.
  4. Strategic Positioning.
  5. Tagline.
  6. Identity.
  7. Master Launch Plan.
  8. Supervision.
  9. Evaluation.

 

Tagline development images

From this, we distill it down to a creative and highly marketable tagline (e.g., “Taiwan: Your Source for Innovalue.”)

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