Case Study: NAHA.

Formed by Congress in 2004, the National Aviation Heritage Area (NAHA), is located in the region surrounding Dayton, Ohio, the Birthplace of Aviation and Home of the Wright brothers. The eight-county region features much of the world’s early pioneering history in aviation. The partners of VMA Worldwide helped create the NAHA brand identity, as well as the organization’s marketing communications materials, including development of the website. Early on, VMA conducted a national telemarketing survey to serve as a benchmark to measure the long-term impact of the marketing program.