David Lightle.
Principal
“It’s about getting your destination brand positioning right the first time, for a long time.”
Kenneth Botts.
Principal
“It’s about defining who you are in an increasingly competitive global marketplace.”
Jared Cameron.
Communications Director
“It’s about closing the gap when trailing perceptions cause image problems.”
Douglas Knopp.
Design Director
“It’s about creating an identity that clearly sets you apart from the crowd.”
“It’s about opening the door
wider to exports, investment
attraction and tourism.”
