The VMA Worldwide Process.

We approach destination branding with a nine phase, step-by-step process that is both logical and efficient. This process has proven to be quite successful. And unlike some other agencies, we actually do the work.

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1. Total Immersion Model.
2. Drop Formula.
3. Research.
4. Strategic Positioning.
5. Tagline.
6. Identity.
7. Master Launch Plan.
8. Supervision.
9. Evaluation.

 

Next, we work with our own designers and local consultants from within the country to create a visual identity or signature to accompany the tagline.