David Lightle.
Principal
“It’s about getting your destination brand positioning right the first time, for a long time.”
Kenneth Botts.
Principal
“It’s about defining who you are in an increasingly competitive global marketplace.”
Jared Cameron.
Communications Director
“It’s about closing the gap when trailing perceptions cause image problems.”
Douglas Knopp.
Design Director
“It’s about creating an identity that clearly sets you apart from the crowd.”
Dave has many years of experience both in the trenches and at the 30,000-foot level of country image and destination promotion. His skills and insights were largely gained from more than 15 years assisting Taiwan economic development agencies with various forms of strategic planning and promotion. He is arguably one of the world’s most-experienced professionals in this field, and has a track record of getting positioning right the first time and for the long haul. A graduate of Dartmouth College, he was educated in the former Soviet Union, Taiwan and China, and speaks fluent Mandarin, good Spanish, rusty Russian and is widely traveled around the globe.
“It’s about getting your destination
brand positioning right the first time,
for a long time.”
