David Lightle.
Principal
“It’s about getting your destination brand positioning right the first time, for a long time.”
Kenneth Botts.
Principal
“It’s about defining who you are in an increasingly competitive global marketplace.”
Jared Cameron.
Communications Director
“It’s about closing the gap when trailing perceptions cause image problems.”
Douglas Knopp.
Design Director
“It’s about creating an identity that clearly sets you apart from the crowd.”
Ken has over 30 years of design and marketing professional experience on both the in-house (Manager, Advanced Product Development and Creative Design Director for Huffy Corporation, the world’s largest bicycle manufacturer at the time) and consultant sides. Ken is the founding partner of VMA, which he launched in 1985. VMA has supported numerous international/national brands including AeroBed, Bauer, Char-Broil, MeadWestvaco, NewPage and RCA. He has worked closely with Dave Lightle on the Colombia and NAHA brand identities. Ken is a graduate of Carnegie-Mellon University and has received recognition as an American Institute of Graphic Design Fellow.
“It’s about defining who you are in an increasingly competitive global marketplace.”
